Growing a brand today means being human (but how?)
It's no secret - people are more careful than ever about who they choose to buy from. They seek out brands that share their values and they want to feel valued, welcome, and supported.
Nothing makes a brand stand out more than inclusion. Brands that prioritize inclusion reach more people, make more sales, and grow faster than those that don't. But is inclusion enough?
Genuine inclusion means creating with accessibility
A growing number of brands are prioritizing inclusion, but most miss a key piece. Without accessibility, these brands miss up to 20% of their dream clients who would benefit from their work, but can't access their content, marketing, or services.
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Reach more people and make bigger impact with genuine inclusion!
In this dynamic workshop led by three industry leaders, you'll learn how to infuse inclusion and accessibility together to honor diverse experiences and attract more people to your business with ease.
Together, we will:
01
Explore Essentials
of what makes a brand fully inclusive and accessible in today's evolving marketplace, and how to embody your values throughout
02
Connect the Dots
of what make both essential to your business, examine barriers, and discover best practices so you can reach all people
03
Take Meaningful Action
through a series of expert-led activities to begin confidently infusing an inclusive + accessible strategy in your brand right away
This workshop is perfect for you if:
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You’re new to business and want to integrate inclusion and accessibility from the start
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You’ve been in business for a little while, but you’re still not clear on all facets of inclusion and accessibility
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You’ve ever found yourself in a conversation or situation where you realized you weren’t as inclusive as you thought
Meet your guides
Crystal Whiteaker (she/her) is an Inclusive Branding and Leadership Development Consultant, and Author of Brave Leadership is a Choice: An Inclusive Guide to Creating Belonging. Crystal helps mission driven brands and leaders create inclusive, human-focused, values-aligned environments. Crystal brings 20 years of practical, creative, relational, process driven experience across multiple industries. She is a self-described "corporate trained, creative hippie” and has been honored as the 2024 Empowerment Leader of the year by BRA Network.
Erin Perkins is a champion for disability rights and an entrepreneur promoting accessibility and inclusiveness. As a deafblind woman, she founded Mabely Q, an independent online business. Erin also serves as a speaker and educator. Her unique experiences foster genuine inclusion, empowering people with disabilities. With Erin's guidance, businesses embrace diversity and unlock the potential of every individual.
Katherine (she/her) is an accessibility expert and mentor for conscious brands, designers, and DIYers. She guides everyday industry leaders to leverage the power of accessibility in their design, marketing, and strategy to serve their communities better, align fully with their values, and grow easier. She believes in creating a future where everyone can thrive and is committed to meeting every business where they are along the journey.